MAGIK

MAGIK is a small community organization founded on education around equal power exchange through enthusiastic consent. The organization had a name but sought out creative direction for the rest of their brand. They knew they wanted a logo that gave a visual representation to their mission.

Dusty Drake made it their goal to give MAGIK something that felt fluid, like the ever-changing community they represent. Through the centuries, Art Nouveau typefaces have had some of the most organic designs, but even a beautiful type face could be aesthetically elevated. So, to bring the fluidity of the organization into harmony, into equality, into symmetry, an ambigram was made. A beautiful and unique way to bring a visual representation of that equal exchange to the logo design.

Skills: Illustration | Branding | Calligraphy