Maricopa County Home Shows

The Maricopa County Home Shows wanted to update their image to appeal to the next generation of homeowners. Their old logo contained a photograph and was difficult to create contrast behind because of this. With their primary form of advertising being billboards and the lack of contrast available to their logo, the client almost never used it. There was a disconnect to customers who knew the shows name but could not recognize their brand. This was exacerbated further by the fact that the show operated under three different names throughout the year.

With all this in mind, Dusty Drake brought their logo into the modern day using a clean and modified sans-serif type face. Dusty incorporated a flexible bar element to allow for consistency in branding despite variations in the show name, leading to an easily recognized logo for customers, new and old.

Skills: Branding