Ottrly

Dusty tackled a comprehensive branding project for Ottrly, a startup that required a brand identity to be developed from scratch. Dusty Drake conducted market research and analysis to identify key trends and consumer preferences. They used this data to come up with the companies name and develop a unique visual identity for Ottrly.

Dusty Drake designed a mascot and a set of matching custom emojis that created a more immersive experience and enhanced the user experience. In addition, they designed a site map and layout for both the desktop website and mobile app, focusing on creating an intuitive user-friendly interface. Dusty ensured that the design was consistent across all touch points and adhered to the newly developed brand guidelines.

With their expertise and attention to detail, Dusty was able to establish a strong brand identity for Ottrly. The project encompassed graphic design, website design, illustration, and market research, resulting in a unique visual identity that captured Ottrly's brand personality.

Skills: Branding | Calligraphy | Illustration | Web Design