Pub Rock

Pub Rock approached Dusty Drake seeking a solution to a problem. Their current logo wasn’t designed with practicality in mind. The concert venue and bar is often dimly lit, combined with a low contrast logo, this made spotting employees during shows nearly impossible.

To tackle this issue and ensure the venues logo was easy to spot quickly in a crowd, Dusty created a custom chunky typeface with large bold letters and paired it with a lively 80s inspired type face. This change solved a very practical issue for Pub Rock and has helped events flow more smoothly.

Skills: Branding