St. Mary's Food Bank

St. Mary's Food Bank is a staple of Phoenix, Arizona and it recently underwent a rebrand to modernize its logo and bring it up to date. The food bank wanted to update its visual identity without being too drastic, as it did not want to confuse its food recipients, volunteers, and donors alike.

The new logo maintains a similar color scheme and general shape as the previous, but Dusty Drake featured a more contemporary and refined illustration. Included items were specificially chosen because of their prominace in each of the distributed food boxes. This update brings the logo in line with current design trends without boxing it into a specific era again, while still retaining its core elements.

This rebranding process also included an overhaul to the organization's website and other materials, such as its icons and advertisements.

The rebrand was successful in modernizing the look of St. Mary's Food Bank without straying too far from its original branding. The organization is now better equipped to connect with its audience and convey its mission in a visually appealing way.

Skills: Illustration | Branding | Icon Design | Web Design